Kansas Livestock Association Announcement
Press Release
Kansas Livestock Association Launches "Project Beef"
Program Information
Date: Monday,
February 16, 2009
Time: 8:00 PM CST

For Further
Information, Contact:

Deb Norton
Graphic Arts of Topeka, Inc.
785/354-8596 x114

Dr. Sue DeNise, Ph.D, Vice President, Genomics Research and Development, MetaMorphix, Inc. (MMI), Davis, Calif., and Mark Gardiner, President, Gardiner Angus Ranch, Inc., Ashland, Kansas, will join Dr. Dave Nichols, Kansas State University, for this first in a series live web program designed to provide timely and factual information.

The first webcast in the series, "Genetic Defects-The Old, The New and The Misunderstood" will air at 8:00 PM, Monday, February 16. Anyone with Internet access can log on to www.kstate.tv/kla to view the webcast. Dr. DeNise will address the science of defining genetic defects and the development of reliable tests.  Mr. Gardiner will discuss the role and responsibility of seedstock and commercial beef producers in mitigating the impact of genetic defects in the beef cattle population. The program will include approximately one half hour of discussion. The remainder of the program will be reserved to respond to questions emailed from viewers. The webcast is free of charge.

For those unable to view the program live, a full-length video will be available at www.kstate.tv/kla and www.kla.org or contact Brett Spader at brett@kla.org. Upcoming Project Beef programming will focus on feedlot management, determining end point targets in beef production, conservation, consumer demands for protein in the future as well as other timely industry issues. The programming audience will be strategically targeted depending upon the subject matter and range from beef industry issues to issues effecting our consumers such as health, safety and nutrition.

Dr. DeNise is Vice President of Genomic Research and Development for MMI Genomics, Inc., a wholly owned subsidiary of MetaMorphix®, Inc. Dr. DeNise was a Professor in the Department of Animal Sciences and Interdisciplinary Program on Genetics at the University of Arizona where her research focused on understanding the genetic basis of quantitative traits using molecular markers, primarily in dairy and beef cattle. She served as Chair on the National Animal Genome Project. Additionally, Dr. DeNise was appointed to the National Genetic Resources Advisory Council by the Secretary of Agriculture, and served on the Board of Directors for the American Society of Animal Science.

Mark Gardiner is President of Gardiner Angus Ranch, a family owned Angus ranching operation located near Ashland, Kansas. Gardiner Angus is dedicated to the production of quality beef from gate to plate. The Gardiners use their experience in beef cattle breeding, with state-of-the-art technology and data management, to produce Angus cattle that make documented contributions to the beef industry. The Gardiner operation registers more than 2,000 head of Angus cattle each year through the American Angus Association and encompasses more than 40,000 acres in southwest Kansas. The ranch is a founding member of U.S. Premium Beef, LLC.

KLA is a trade organization protecting the business interests of independent ranchers and feeders. The association's work is funded by voluntary dues dollars paid by its 5,500 members.

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